Todos
← Back to Squawk list
Boeing drops Embraer name from Brazil commercial jet division
Boeing Co on Thursday said that after taking over Brazilian planemaker Embraer SA's passenger jet unit, it will call the division Boeing Brasil - Commercial, dropping one of Brazil's most iconic company names. The name change comes after Boeing agreed to pay $4.2 billion to buy 80% of Embraer's operation making passenger jets with fewer than 150 seats. Embraer will retain a 20% stake. That division is still Embraer's most profitable and considered a gold standard of Brazilian… (www.yahoo.com) Mais...
Sort type: [Top] [Newest]
I would have thought, given Boeing's current public image that at least a delay in rebranding Embraer would be a smart move rather than risk tarnishing Embraer's good name at present.
Sad. Another one gone like McDonnell Douglas.
Oh, how the mighty have fallen. They had to buy another maker to help save themselves. The good people in Brasil and their President weren't happy when they were bought out - and less happy now.
[This comment has been downvoted. Show anyway.]
Oh, you're back - got out of jail for the weekend did you?
Where is the "Like" button
Like is arrow up dislike is arrow down.
Thanks William. I am going to blame it on an early morning brain fart. Up arrow added tp Matt's comment
