Starwood Hotels Aloft to Expand Instant Check-in to Rooms via Smartphones

Stamford, Conn. - No more waiting for your room key when you visit Starwood Hotels. The company has test piloted an extremely popular new application that allows for instant room access at any hour of the day without even stopping at the check in counter. Just hold your Smartphone up to the door and enter. Public discussion around the privacy implications are significant, but smart keys are not exactly safe today. A Smartphone key would allow for more control over your room access according to several industry analysts. This program will be available to Aloft customers. (www.starwoodhotels.com) Mais...