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Report: Airlines Installing Uncomfortable Bumps In Seatbacks Because It Pleases ThemNEW YORK—According to sources throughout the commercial aviation sector, the nation’s airlines will begin installing awkwardly placed bumps in every airplane seatback this week because it reportedly brings great pleasure to them (www.theonion.com) More...
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If this were so, the airlines would be claiming it was a feature - lumbar support
And probably charging more for the feature!
Or make them pneumatic, and rent out the 'deflator'.
ewww, Considering the location of that 'bump', I don't think I want to be near when they deflate it!
Just like some of the Palin stories, I had to double check. Yes, it is The Onion. However, after seeing what Smisek has done to United, I had to double check.
The joke does have an important point, though. It's simply an exaggeration of actual practices. It's not so far from charging extra for aisle or window seats, charging extra for being able to board just marginally sooner than the other passengers, and charging extra for water and basic courtesy items. This model of finding ways to charge customers extra for standard expectations is a negative quality system. That is, the process of continuous improvement in customer satisfaction has been replaced with the ultimate quest to find extract money. Eventually, the extraction of money will lead to a collapse within the system because it does not serve the customers.